Recording Scripts — 2 Videos

Full scripts, word for word. Lines in [brackets] are what's on screen; don't read them. ✂ marks a Short. Each video ends by sending viewers to the other one, and both give away the same free tool: rollup-value.pages.dev.

SCRIPT A: I'm Taking 7 Car Dealerships Public. Here's the Whole Deal.

Other titles to test: "Watch Me Take 7 Car Dealerships Public" · "Car Dealers Are Worth 3× Alone and 10× Together"

About 11 minutes. Raw: phone in hand, then screen share.

1. Hook (0:00–0:50)

[Phone to camera. The WhatsApp list, names blurred. Circle the numbers as you say them.]

This is a real WhatsApp message I got from a partner a few days ago.

Seven car dealerships. This one sells eighty-five million dollars a year. This one, thirty-eight million. This one, thirty-three. This one, sixteen. Just these four: a hundred and seventy-two million dollars in sales. And at the bottom he writes, "I'm missing one store, but I can't remember which." That's how many he knows.

The plan is to put them together and take them public.

And here's the part I really want you to hear. The person who sent me this doesn't own a single one of these stores. He just knows the owners. And if this works, he can make as much from this deal as I do.

I've been part of over a billion dollars of deals. I helped build a roll-up to two hundred million dollars in revenue in two years, and I sold rollups.com to Naval Ravikant's company.

So in this video I'll show you exactly how a deal like this works: what the owners get, what the person who brought the deal gets, the mistake that cost the last company that tried this one and a half million dollars, and how you can do the same thing in your own city.

Whether you own a business, you want to buy one, or you want to get into acquisitions but don't have the money yet, this one is for you. Stay to the end, because the last part is the one almost nobody talks about.

2. The big idea (0:50–2:30)

[Talking head. Simple graphic: one store "3–5×", the same store inside a group "6–10×". Label: example numbers.]

First, why would anyone put car dealers together? Here's the simple version.

If a dealer sells his store on his own, a buyer might pay him three to five times his yearly profit.

But put that same store inside a big group that trades on the stock market, and the market can value that same profit at six, eight, ten times.

Same store. Same cars. Same people. Same profit. A different price, because now it's part of something bigger.

And this isn't theory. Last week Penske, one of the biggest dealer groups in America, agreed to a deal that values it at about fourteen billion dollars. Lithia, AutoNation, Group 1: all public, all built by buying dealers, one store at a time. And Carvana trades at more than thirty times its earnings.

So the same kind of business can be worth three times, ten times or thirty times. The difference isn't the cars. It's what you put them inside.

✂ Short: "Same dealership. 3× or 10× the price."

3. Why dealers (2:30–3:30)

Why dealers? Three reasons.

One: there are about seventeen to eighteen thousand franchised dealerships in the US, and most are owned by families and small groups. A lot of owners getting older, and a lot of stores to put together.

Two: the car makers, Nissan, GM, Mitsubishi, pay for a big part of the marketing. The brand is already built.

Three: they make money in four places. New cars, used cars, financing, and service. Service is the boring part, and the boring part is where the steady cash is.

Boring, steady, and everywhere. That's exactly what you want to put together.

✂ Short: "Why car dealers are the perfect boring business."

4. How the deal works (3:30–5:30)

[Screen: six boxes, one lights up per step.]

So how does a deal like this actually work? Six steps.

Step one: the owners send us their numbers. Three years of financials. Nothing fancy.

Step two: each owner gets an offer. Part cash today, part shares in the new, bigger company. So they get paid now, and they still own a piece of something worth more.

Step three: we take the whole group to the bankers, the people who take companies public.

Step four: the owners see the share price and approve it. And until the very last moment, any owner can step out. Nobody is trapped.

Step five: audits. Every number gets checked by independent accountants.

Step six: one closing. Every store joins on the same day the group goes public. From everyone signed to public, it's roughly six months.

Step six is the one that matters most. Let me show you why.

5. The mistake (5:30–6:30)

[Screen: LMP Automotive headline.]

A few years ago, a company called LMP Automotive went public. They raised eleven and a half million dollars. Their plan: list first, then go buy dealerships.

They signed deals to buy stores. Then the loans didn't come through. They cancelled seven purchases. On one of them, four Nissan stores in Texas, they lost a one-and-a-half-million-dollar deposit. In the end they sold everything and shut down.

The lesson: you don't go public and then go shopping. Every company joins on the same day you list. That's how the big ones did it, and that's how we're doing it.

✂ Short: "He went public first and bought later. It cost him $1.5M."

6. Who gets paid (6:30–7:45)

So who makes money in a deal like this? I want you to find yourself in one of these three.

If you own a business: you can sell your company alone for three times profit. Or you can put it into a group worth ten times, take cash today, keep running your company, and own shares in something much bigger. Same business. Very different outcome.

If you want to buy a business and you have the money: buy one good company, run it well, and it can become one of the founding companies of a group like this. You buy at three. Your shares can be valued at ten.

And if you want to get into acquisitions but you don't have the money yet, this next part is for you.

7. You bring the deal, I bring the capital (7:45–9:30)

[Phone back on screen.]

Remember the person who sent me this message? He doesn't own one dealership. What he has is relationships. He knows the owners, they trust him, and he picked up the phone.

In a roll-up, the people who put the deal together are the sponsors, the owners of the deal. And here's how I work: if you bring me the deal, I bring the capital. I'll invest personally, or I'll bring the investors and the bankers. You bring the businesses, and you're a sponsor with me, side by side. You earn as much as I do.

Let me show you what that can look like. Example numbers only. Every deal is different.

[Screen: $100M group → sponsors' 10% = $10M → split = $5M + $5M. Label: "Example only. Not a promise."]

Say we put together a group of businesses worth a hundred million dollars. The sponsors usually own a slice of that. Say ten percent. That's ten million dollars in shares. If you brought the deal and I brought the capital, we split it. Five million each.

That's not a salary. That's ownership. And it starts with knowing the owners.

The big ones worked the same way. Comfort Systems was a roll-up of twelve heating and air-conditioning companies. The people who put it together owned about fifteen percent when it went public, and it's worth about fifty-one billion dollars today. Brad Jacobs built United Rentals and XPO the same way, by putting hundreds of companies together.

✂ Short: "You don't need money to own a piece of a roll-up." ✂ Short: "You bring the deal. I bring the capital."

8. How to start in your city (9:30–10:30)

So if this is you, how do you start?

One: pick one boring industry you understand. Car dealers, HVAC, plumbing, accounting firms, insurance agencies.

Two: write down the owners you know or can meet. Most of them are over fifty-five, and nobody has ever asked them this question.

Three: have one simple conversation. Not "do you want to sell?" Ask: "Would you be open to a bigger outcome for your company, without giving up control?"

Four: bring it to someone who has done it before and can bring the capital.

That's what our advisors do at Acquisitions.com, on buy-side deals, sell-side deals, and roll-ups.

9. The free tool (10:30–10:50)

To make this easier, I built a free calculator. You type in a company's profit and it shows you what it's worth sold alone, what the same company could be worth inside a group, and what the sponsor slice looks like. It's in the description, or comment the word ROLLUP and my team will send it to you.

10. Close and watch next (10:50–11:10)

I'm going to film every step of this dealer deal. The meetings, the numbers, the good and the bad. Subscribe if you want to see if it actually happens.

And if you want to see how the richest people really used this, how twelve boring companies became fifty-one billion dollars, watch this video next. It's the full story of how the rich actually get richer. I'll see you there.

[End screen: Script B video.]

SCRIPT B: How the Rich Actually Get Richer (Nobody Teaches You This)

About 13 minutes. Seated, talking head, with simple graphics.

1. Hook (0:00–0:55)

[Graphic: twelve small logos sliding into one tower. "$51B".]

In 1997, twelve boring heating and air-conditioning companies (the smallest one doing three point seven million dollars a year) joined together and went public on the same day.

That company is called Comfort Systems. Today it's worth about fifty-one billion dollars.

And the people who put it together didn't own any of those twelve companies. When it went public, they owned about fifteen percent of the whole thing.

If you don't understand roll-ups, you don't understand how the rich actually get richer.

I've been part of over a billion dollars of deals. I helped build a roll-up to two hundred million dollars in revenue in two years, and I sold rollups.com to Naval Ravikant's company.

In this video I'll show you what a roll-up is in sixty seconds, three that made people billions, one that went to zero, and the three rules that decide which way it goes. Then the three ways you can be part of one: as an owner, as a buyer, or, even if you don't have the money yet, as the person who brings the deal. That last one is the one almost nobody talks about.

2. Same profit, different price (0:55–2:30)

[Graphic: "$1M profit" → alone "$3–5M" → inside a group "$10–20M". Label: example numbers.]

Here's the whole idea in sixty seconds.

Take a company that makes one million dollars of profit a year. If the owner sells it on his own, a buyer might pay three to five times that. Three to five million dollars.

Now put that exact same company inside a bigger group that trades on the stock market. The market can value that same one million dollars of profit at ten, fifteen, twenty times. Ten to twenty million dollars.

Nothing changed in the business. Same customers, same team, same profit. The price changed.

You see it everywhere. A car dealer sold alone might get three to five times profit. Carvana trades at more than thirty times its earnings.

That gap, between what a business is worth alone and what it's worth inside something bigger, is where a lot of the biggest fortunes in America were made.

✂ Short: "Same profit. 4× the price."

3. Comfort Systems (2:30–4:00)

[Graphic: 12 founder companies, "$167.5M combined sales".]

Back to Comfort Systems.

Twelve founders. Heating, air-conditioning, plumbing. Together, a hundred and sixty-seven and a half million dollars in sales.

Each owner got cash, about a quarter of the value, plus shares in the new company. And here's the part people miss: they kept running their own companies. Same trucks, same customers, same name on the door. On top, one CEO ran the group.

On the day they listed, every company joined at once.

Today that group is worth about fifty-one billion dollars. The owners who kept their shares didn't just sell a business. They became owners of something many times bigger.

✂ Short: "12 boring companies became $51 billion."

4. Brad Jacobs and WPP (4:00–5:30)

[Graphic: United Waste → United Rentals → XPO.]

Comfort Systems isn't a one-off.

Brad Jacobs did it again and again. Waste collection: United Waste. Equipment rental: United Rentals. Trucking and logistics: XPO. Hundreds of companies, put together, each time into something worth billions. Same playbook every time.

[Graphic: a wire basket → WPP logo.]

And my favorite: WPP, the biggest advertising group in the world. Martin Sorrell started with a small listed company that made wire baskets. He used it to buy agency after agency, until he owned names like J. Walter Thompson and Ogilvy.

A wire-basket company became the biggest ad agency group on earth.

✂ Short: "A wire-basket company became the world's biggest ad agency."

5. The one that went to zero (5:30–6:30)

[Screen: LMP Automotive.]

Now the other side, because not every roll-up works.

LMP Automotive went public in 2019, raising eleven and a half million dollars. The plan was to buy car dealerships after listing.

The loans didn't come through. They cancelled seven purchases, lost a one-and-a-half-million-dollar deposit on four Nissan stores, sold everything and closed.

Same idea as Comfort Systems. Opposite ending.

✂ Short: "He went public first and bought later. It cost him $1.5M."

6. The three rules (6:30–8:00)

So what's the difference between fifty-one billion and zero? Three rules.

Rule one: every company joins on the same day the group lists. You don't go public and then go shopping.

Rule two: one real operator runs the group, and the owners stay presidents of their own companies. Most failed roll-ups had nobody actually running them.

Rule three: audited numbers before anything. A roll-up of companies with messy books isn't a company. It's a story.

✂ Short: "Why most roll-ups fail: nobody runs them."

7. What's new: AI (8:00–9:00)

And here's what's different today.

When you put ten companies together, you can run them on one system. One back office. AI handling the scheduling, the billing, the follow-ups, the reviews. The profit goes up without selling one extra thing.

So the same company is worth more twice: once because it's inside a bigger group, and again because it runs better. That's exactly what we're building at Acquisitions.com.

8. Three ways to be part of one (9:00–11:30)

So where are you in this? Three ways in.

If you own a business: you can sell it alone for three times profit, or you can be one of the founding companies of a group. Take cash today, keep running your company, and own shares in something that can be worth ten times or more.

If you want to buy a business and you have the money: buy one good company at three times profit and run it well. That company can become a founding company of a group like this, and the same profit can be valued at ten.

And if you want to get into acquisitions but you don't have the money yet: this is the part almost nobody tells you.

The people who put a roll-up together are the sponsors, the owners of the deal. You don't need to own a single company to be one. You need relationships. You need to know the owners.

Here's how I work. If you bring me the deal, I bring the capital. I'll invest personally, or I'll bring the investors and the bankers. You bring the businesses, and you're a sponsor with me, side by side. You earn as much as I do.

[Screen: $100M group → sponsors' 10% = $10M → split = $5M + $5M. Label: "Example only. Not a promise."]

Example numbers, every deal is different: say we put together a group worth a hundred million dollars, and the sponsors own ten percent. That's ten million dollars in shares. You brought the deal, I brought the capital: five million each.

That's not a fee. That's ownership.

Right now I'm doing exactly this with seven car dealerships that a partner brought me. He doesn't own any of them. He knows the owners.

✂ Short: "You don't need money to own a piece of a roll-up."

9. The free tool (11:30–11:55)

I built a free calculator for this. Type in a company's profit and it shows you what it's worth sold alone, what it could be worth inside a group, and what the sponsor slice looks like. Link in the description, or comment ROLLUP and my team will send it to you.

10. Close and watch next (11:55–12:20)

So now you know how the rich actually get richer. They don't build everything from scratch. They put good, boring businesses together, and own the thing that's bigger than the parts.

If you want to see one being put together for real, watch this next: I'm taking seven car dealerships public, and I'm filming every step. I'll see you there.

[End screen: Script A video.]